This review uses a press release I told 4th Estate not to send out, which they agreed not to do, and an original final line, added by the writer.
Presumably there is some deal whereby it gets run in loads of local papers.
The final line is sub-edited differently in different papers.
The Western Morning News, Derby Evening Telegraph, and South Wales Evening Post ran identical reviews which all concluded “Sounds unusual? Well it is, although overall it does work and is a funny and ambitious first novel.”
The Teeside Evening Gazette merely said, “Sounds unusal? Well it is although over all it does work.”
The West Cumbria News and Star ran the press release like all the others and simply added “And overall it does work.”
The Bath Chronicle said, “An unusual, funny and ambitious first novel.”
The Portsmouth News did not find it unusual and merely concluded “A funny and ambitious first novel.”
I would like to use “Overall it does work.“Teeside Evening Gazette on the back of the next print run. Stewart Lee
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Foxfoxton, Youtube
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Johnny Kitkat, dontstartmeoff.com
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Anon, BBC Complaints Log
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General Lurko 36, Guardian.co.uk
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Shane, Beverley, Dailymail.co.uk
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